Jacqueline Marshall, Founder & CEO JCM Marketing & Management
How to Engage Adults to Help Youth Build Financial Wealth this Holiday Season and for Any Occasion
When my nephews were born I promised their parents that I would buy the boys meaningful gifts. My definition of a responsible gift was one that was educational and had value beyond the event. I gave them non-fiction books, educational games, an eco-system, fancy-smancy bubble machines, event tickets, a life-sized teepee for backyard outings and a host of other well intended gifts.
Unfortunately, I was not on the West coast to celebrate their every Christmas or birthday but when I was there it was always a massive overflow of gifts to the point that the children sometimes appeared overwhelmed. Inevitably someone would comment on the amount of toys, games clothes, sporting goods, electronics, etc. that the kids received and state how much they are loved. It is true that they are loved and adored. However, I honestly don’t think they have any of the gifts bought for them five years ago. I dare think that if they still have a gift that it is no longer a fan favorite nor can they recall the gift giver.
I did not see the presents as problems but as an opportunity to provide a service that counteracted passing along gifts that eventually become landfill; and instead give the gift of inspiring a young person you care about to develop strong financial literacy and business acumen.
I still take interest in buying young people meaningful gifts but now my definition is a simple gift that has the ability to change their lives. After years of researching, planning and refining the process with friends and business colleagues, I launched a brand that specializes in teaching youth about business and investing. We focus on helping youth make smart money decisions.
Money management is a vital life skill that is rarely taught and it is my life goal to make a difference in this regard.
Great News! The JackieTrust® brand has grown into two companies!
Stuff&Stock® is the gift giving service.
AllS.I.D.E.S.of Financial Literacy, LLC is the pending 501c3 and offers financial literacy workshops to youth groups (AllSIDESof™).
A Message from Jackie Marshall
Founder & CEO JCM Marketing & Management